Lovehoney | Social Advertising

Lovehoney are a sex toy retailer operating across UK, Europe, USA and Australia. As an in-house producer, I regularly produced a steady stream of ad inventory, to be distributed across platforms like Meta and YouTube. One of the biggest creative challenges was that there are many limitations on what products Lovehoney can and can't show. This meant rethinking how we communicated pleasure and product benefits, without relying on the product as the hero. Instead, I focused on building concepts around mood, reaction, and suggestion: using performance, sound, and visual storytelling to imply the experience rather than show it directly.